Posts Tagged ‘writing’
How Can You Get Free Radio Advertising? – Part 1
Most business owners recognize that advertising is essential to their business. However, despite knowing this, most business owners dislike advertising because it is dreadfully expensive. The problem is that if you do not advertise, only your friends and neighbours will ever get to know of you.
For instance, in our average sized town of 65,000 people, there are thirty-eight pages of builders in the Yellow Pages; each page has two columns and each column lists forty to fifty names on it.
These small businesses dream of TV and radio advertising like the big companies, but it is just too expensive or at least they think that it is. Colossal companies like Coca Cola and MacDonald’s spend hundreds of millions of dollars on radio and TV advertising, but small business have other, smaller opportunities to advertise locally.
One of these cheaper, sometimes even free, methods of advertising on the radio is ‘per inquiry’ or PI Advertising. This is a type of radio advertising that is very beneficial to the advertiser, because advertisers only pay for every inquiry about their advert. It is a little like Google’s ‘pay per click’ or ‘PPC’ advertising on web sites.
First of all, you will need a list of all the radio stations in the area that you are interested in. You can get hold of a list of licensed radio stations at your local library or possibly get one in for you.
Then copy out the names of all the stations in your target area. It is usually best to begin with your own area and fan out from there, but if you have a precise target audience, you will have to some research first.
Next you should look through your list of radio stations and mark the ones that are of interest. For example, if you are selling skateboards, it is probably not worth advertising on a Classical FM music station.
The next step is to contact the manager of the station or perhaps the Advertising Director. Explain your proposal to that person in detail. it could go something along the lines of:
“I have a product that research has shown will sell well in your broadcast district if it is advertised on your radio. However, I want to do a test run before committing to any long term advertising strategy”.
“I will do all the writing of the commercial and I will do all the book-keeping. I will send the product out and I will deal with any complaints and returns quickly and efficiently”.
“You will derive xx% of every sale we make. You take the phone numbers of the inquiries, pass them on to me and I will regard every name you give me as a sale for you. The product I want to sell is a xxxxxxxx, which retails at $xx plus $1 postage and packing”.
This concludes ‘How To Get Free Radio Advertising – part 1′, in the second part, we will be looking at how to secure your free, on-air, radio advertising campaign. Please look for part two on this web site.
Owen Jones, the writer of this article, writes on a range of subjects, but is now involved with Bose Radioss. If you would like to know more, please visit our web site at Bose Digital Radio.
Barry, South Wales: Ancient History: Part 1
Most of what we know or have guessed about Barry and the Vale of Glamorgan in south Wales has come from observing the buildings situated there, the majority of which have been sadly neglected for far too long. There are historical tales, such as the one about Joseph of Arimathea, who traded tin in Glastonbury, just across the water and was one of the first missionaries to go to this area.
Tradition has it that the father of Caractacus took his son on a journey to Rome, where they were converted to Christianity. Later, they returned to the Vale of Glamorgan with Bran The Blessed, the missionary. It is a fact that Christianity was a popular belief there early in the Fourth Century and that south Wales sent several bishops to the Council of Rome.
St. Baruchs Church on Barry Island is one of the oldest shrines in the area, but it too is sadly dilapidated. Barry Island itself became one of the most important monastic retreats in south Wales. Steep and Flat Holms, the old Viking island settlements in the Bristol Channel just off Barry, were also significant in this regard. Another most important link in this chain was St. Illtyds Seminary of 2,200 students in Llantwit Major.
A castle was constructed on the site of an old Roman fort and naval shipyard, which had been on Porthkerry Point, although it protruded further out to sea then than it does now. Furthermore, many wolf and deer bones have been found between Barry and Sully, proving these animals’ existence there in vast numbers Arrowheads, flints, needles and coins show that people inhabited the area with them.
‘The Island’, as it is known locally, was first named Baruch’s Island after St. Baruch, who was found washed up on one its beaches dead in 700 AD. He had been drowned on his return from Flat Holm, where it was common practice for religious students to spend Lent.
He and Gwelches were disciples of Saint Cadoc at that time and on their return to the island, they realized that they had forgotten their enchiridion or religious manual. St. Cadoc made them do back to fetch it. Neither men returned alive. St. Baruch’s most acclaimed student, St. Illtyd was educated there.
Barry Island has had several names, including Island of the Saints and Insular of Peiros. St. Peiro was the leader of the seminary after St. Illtyd and the mentor of St. Samson. St. Doeninas was also a leader of another abbey near Friars Point on the island.
If you are interested in Welsh corgi puppies, or Wales in general, visit our website at Welsh Products Online
How To Manage A Wedding Car Company
Have you ever thought about setting up a wedding car company? Although it can be demanding, because you do not want to let anybody down on their big day, it is also fascinating and exciting.
Some of the advantages are that you get to own good-looking cars – maybe a Rolls Royce or a Bentley and they are tax-deductible; you meet new people under happy circumstances and you are in the position to help them have a wonderful wedding day.
It is a very demanding business, because you always have to bear in mind the requirements of your clients and think about how you can fulfill and expand their’ wishes. That is hard enough, but you also have to remain viable. I hope that the following tips will be helpful.
1] Take care of the conditions under which you keep your vehicles. If you can afford to garage them, they will not collect dust and bird droppings so the paintwork will look better for longer. Do not have a gravel drive, because of possible damage to the coachwork of the vehicles.
2] Get one or two really lovely cars. You will need to do a bit of research to find out what couples in your area like, but as a rule of thumb a Rolls Royce or a Bentley are sure bets. Or maybe a stretch limousine. Old vehicles go down well too. Build up your fleet of cars step by step but increasingly. Offer your clients as much choice as you can realistically afford to do.
Many wedding couples will not only require the wedding car, but also vehicles for the guests. Many of them want limousines or old cars for their wedding day. But a lot of other vehicles are required for the guests. Be flexible and agree to decorate the vehicles according to the couple’s wishes with flowers and ribbons.
2] Employ good, compassionate personnel. A fully trained chauffeur is a necessity, but a military style driver can add to your firm’s image.
3] It is a good idea to offer different packages or elements that a couple can use to build a package. So, you could offer transport from the bride’s house to the church as one element. From the church to the restaurant as another element and from there to the chosen hotel, the airport or the railway station, as another element.
4] Make sure that your clients know exactly how long they have exclusive use of the cars for. This is useful for them, so that they know precisely how long they have to take photos, eat or chat.
Transport plays a huge and vital part in any wedding day celebrations. In fact, poorly timed or scruffy transportation can ruin a wedding day. If you let that happen, your firm’s standing will suffer badly, particularly in a town or village. You will need a high sense of responsibility; reliable, well-trained, sensitive staff and high quality cars that look the part. White wedding cars are popular, but other colours are acceptable, especially for the guests.
If you are interested in a Welsh gold wedding ring, or Wales in general, go to our website at Welsh Products Online
Avoiding Burnout In Home Schooling
It doesn’t matter if you are learning in a traditional school or in a home schooling environment, there will be a time when you will come across burnout. This is something that you must prevent so that your educational progress is not adversely affected.
Here are a few useful tips that you can make use of in order to prevent an occurrence of home schooling burnout:
Understand your abilities. From the very start, you should already know your limitations and those of your child. You must be capable of doing things slowly sometimes, especially if your child is still very young since you have to consider your child’s capacity to absorb. Most students are average learners (obviously), so you will have to take the lessons according to your child’s learning pace. Never expect your small child to read complicated selections nor your teenager to get top marks in SAT exams.
Don’t follow rigid schedules, as this can put undue pressure on your child. You should simply set an interesting routine for your child to follow. Children spend most of their time doing routine activities like getting up, eating hearty breakfasts, reading books, practising writing, doing light jobs about the place, etc. You must insist that they complete their routine activities before they can go outside or play with the computer. Even these routine activities change from day to day, but you must ensure that your child completes these routine activities. You can throw in occasional incentives or fun activities if they finish their routine tasks early.
You should try to enjoy home schooling with your child. This is one way of developing a strong relationship with your child and if you and your child can relate to each other, you will find it very much easier to handle curriculum struggles and motivation issues later on. Aside from motivating and guiding your child, you can also follow some of your own hobbies like gardening or cooking. If your child sees you enjoying your own interests, then he or she will also be motivated to do likewise.
Since your child is in a home schooling program, you should not try to imitate a traditional schools environment. Try to use unusual methods when teaching your child. Home schooling is also about flexibility and creativity, so if you can create a light-hearted but firm atmosphere, you can more than likely avoid burnout.
Just always try to remember that with home schooling, you don’t have to structure your teaching methods in the scholastic way. You can just do things in an enjoyable manner especially when teaching very young children, so that they learn naturally. Ensure you keep the day in the right balance to avoid burnout. Although your children may forget some of the day’s lessons, that’s all right too because somehow children develop their intelligence as well as their physique.
For sure, your children will always look back on your moments together and remember fondly how well you treated them. The old song goes: “… there’s no place like home” and for little students, home is the best place to learn the first lessons of life. If your teenagers are already in high school or in college, they can still pursue home schooling if they want to. That would also a good decision because you’d get to keep an eye on your children’s performance.
Parents always try to look after their children’s best interests, so, if after careful consideration, you still think that home schooling is the best option for your family, then run with it. Just follow the tips mentioned above to prevent burnout. Make time for enjoyable activities from time to time in order to prevent monotony.
If you are interested in avoiding burnout in home schooling then please visit our site at Home Schooling
Wedding Cakes
Nearly every family or social event involves the eating of food and the imbibing or drinks in the celebration. Consider Christmas, birthdays, anniversaries, and weddings. In this article, I would like to talk about that centre piece of the wedding reception: the wedding cake.
The guests come to eat, drink and be merry and the bride’s parents always put a great deal of work into the preparation for the wedding reception. The wedding cake is the focal point of the top table and the whole reception in general. The wedding cake has traditional importance and it is usually considered bad luck not to have a piece of the wedding cake.
There are precise rules for the timing of the cutting of the wedding cake that have become part of tradition. For example, if the wedding reception takes place at lunch or dinner, it is traditional to cut the wedding cake just before the dessert is presented.
However, if the reception is to take place in the late afternoon or early evening, the cake is served as soon as the guests arrive. In some traditions the bride and groom cut and eat the first slice together as a symbol of their vows to love, honour and obey each other. The remainder of the cake is generally cut by one of the assistants, like the maid of honour or a family relative.
It can be quite hard to choose the wedding cake. Traditionally, people opt for a white cake with white icing for weddings, however nowadays, people are becoming more adventurous and are picking more exotic flavours and colours.
Some people choose to have a wedding cake which has different flavours on each layer. While white icing is still the overwhelming favourite, people do order other colours like pink and yellow. Chocolate and mocha are also popular. These days you can have what you like. It is your day, after all.
Everybody likes the wedding reception. It is the most well-liked part of the wedding day and everyone looks forward to seeing the cake cut and sharing it with the bride and groom.
If you are thinking about becoming a cake decorator, you have a few options to go about it. You could buy a book or a course or get a video in order to teach yourself how to decorate cakes from the simple to the ornate. You could also go to a night school class to study the art or cake decoration.
Without a doubt, the very best way to learn cake decorating is to take a class. DVD’s, videos, and books are all well and good, but you cannot converse with them or ask questions. If you attend a class for three months or more you will learn more and get a more profound understanding of the art of cake decoration. You will learn how to put real feeling into the decoration of the cake and you will be able to translate the wedding couple’s dreams into a cake that you and they can be proud of.
If you are interested in a Welsh gold wedding ring, or Wales in general, go to our web site at Welsh Products Online