Posts Tagged ‘time’

Promoting To The Masses

If you were to create a self-cleaning textile, the world may want to beat a path to your door to buy some from you, but first of all they will have to know that the fabric exists, that it is available for purchase, and they have to be aware of where your door is. This means advertising.

There are two classifications of advertising: institutional and product. Institutional advertising markets the name of your company in general and product advertising promotes a product or range of products or services. The sort of publicity that a company needs, depends on the products or services that it allows.

Moreover, some kinds of advertising lend themselves better to institutional advertising rather than product advertising. For example, a shop sign, a sign-written van or a promotional calendar are better suited to institutional advertising, while a newspaper or magazine advert would be better for advertising the latest special offer.

There are few facts and figures available that reveal the astonishing growth of the mass consumption society as well as those dealing with the expansion of the advertising industry. For instance, prior to the Second World War, US average annual expenditure on advertising per year had been about $2 billion for decades.

In 1950, as the post-war economy began to recover , American businesses spent $5.7 billion to advertise its goods and services. By 1960, that amount had doubled to $12 billion. By 1970, American business was spending $20.

Between 1970 and 1990, as the children Baby Boomers became adults and started earning and spending, advertising expenditure went through the roof, so that by 1986, it had reached $100 billion.

That phenomenal rate of growth could not be sustained, but by 1999, total expenditure on all kinds of advertising exceeded $215 billion . The latest available figures are for 2007 and they stand at $280 billion.

In 1999, nearly 60% of all advertising dollars were spent on adverts in newspapers, magazines, on the radio and on TV. By 2007, that figure had fallen to about 54% as the Internet started to have an effect on advertising trends. These trends are expected to continue as every firm is expected to have its own website these days.

The nation’s largest advertisers are the manufacturers of cars, food, soft drinks, tobacco and beer and they filter most of their expenditure through about 13,000 advertising agencies., who normally create the ads and acquire the space or air time from the media too.

These agencies have been transformed over the last decade by mergers. The most successful advertising agencies these days are huge international concerns. WPP, the largest advertising agency in the world, billed $37 billion in 2008 and had this to say about itself:

“Our total revenue in 2008 surpassed that of all our competitors, regaining the No.1 worldwide position for the third time”.

Owen Jones, the author of this piece, writes on many subjects, but is currently involved with researching promotional wall calendars. If you have an interest in calendars, organizers or promotional calendars, please go over to our website now at Promotional Desk Calendars

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Holy Days In Christianity

Christmas – is the celebration of Jesus’ birthday. Although the precise date of his birth is unknown, December 25th was probably selected because it coincided with a pagan mid-winter festival. The ‘Twelve Days Of Christmas” mark the days between Christmas and Epiphany (January 6th), which was the day of the wise men’s visit.

Easter – is the most important day in the Christian calendar, because it celebrates Christ’s Resurrection, which gave / gives Christians the hope of salvation and eternal life. Easter always falls on the first Sunday after the first full moon after the vernal (Spring) equinox, which is on 21st March.

Shrove Tuesday – (Mardi Gras or Fat Tuesday) was initially a day of penance, but is now marked by merrymaking. It is the day before the commencement of Lent.

Ash Wednesday – is derived from the marking of a cross on the forehead of believers with the ashes from the burnt palms used on Palm Sunday.

Lent – 40 days of atonement and fasting

Palm Sunday – the Sunday before Easter, celebrates the arrival of Jesus at Jerusalem, where palms were laid on the road before him.

Maundy (Holy) Thursday – the day of the Last supper.

Good Friday – is the day of Christ’s crucifixion.

Holy Saturday – is the day before the Resurrection.

The Annunciation – March 25th is celebrated by Catholics as the day that Archangel Gabriel told Mary about her impending pregnancy.

Trinity Sunday – is celebrated by some denominations in honour of The Father, The Son and The Holy Spirit. It was declared part of the holy calendar in 1334 by Pope John XII.

Corpus Christi – Catholics remembers the presence of the body of Christ on the Thursday after Trinity Sunday.

All Saints Day – this mainly Catholic remembrance is on November 1 and honours all Christian saints.

Advent – a religious season that begins on the Sunday nearest to November 30 and lasts until Christmas Day. It celebrates the birth of Jesus and anticipates his Second Coming. It was once a period of fasting, but now no longer.

Holy Days Of Obligation – are feast days in the Catholic calendar marked by attendance at mass and the avoidance of unnecessary work. There are six in the USA: Solemnity of Mary – January 1: Christ’s circumcision, ie his first shedding of blood Ascension – 40 days after Easter Assumption – August 15: Mary is accepted into Heaven All Saints’ Day – November 1 Mary’s Immaculate Conception – December 8 Christmas Day – December 25.

Owen Jones, the author of this article, writes on many subjects, but is currently involved with Franklin Covey planner refillss If you have an interest in calendars, organizers or promotional calendars, please go over to our website now at Promotional Desk Calendars

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Keeping Tabs on your Watch

You finally got the watch you always wanted. Maybe it’s gold with all kinds of extras and just makes you feel fuzzy inside or is just plain cool. Now you have to worry about taking care of it. Well don’t get all bothered about it Junior, we’re going to give you some tips so your ticker keeps on ticking.

You watch requires your attention. Like a finely tuned car, it needs some help to remain finely tuned. This means getting on a regular maintenance schedule with you watch and keeping it better than you’ve kept other schedules. Unlike your care, you won’t hear funky noises when your watch begins to break down, in fact you won’t hear a sound, not even ticking.

Water is your watches worse enemy, beside maybe heat. Hot water is even worse. Even if you have one of those cool watches that are water resistant up to 30 meters or something remember they are water resistant, meaning they will resist water, not water proof. Once water gets inside your watch you are looking at possible rust and rust is bad for obvious reasons. Drying out your cool watch in the microwave is a bad bad idea.

Remove your watch if you feel like you are going to be engaging in activities where you watch might become wet, such as a steam bath, scuba diving in the Alps or whatever crazy water thing you have planned. If your watch becomes exposed to salt water, rinse it and let dry.

Date changing is kind of a weird proposition with most luxury watches. It is recommended that you change the date anytime you like, as long as it is not within three hours of midnight. The reason for this being that the internal mechanism is in the process of doing that already. Your interference could cause damage to the gears. So pick a time within the other 21 hours to change the date.

You should wind every watch once a week. Even the batter powered ones. Doing so helps spread the oil in the watch around the gears and keeps them running smoothly. A smooth running watch is an accurate watch and no one gets a watch to be late. Following me June bug?

For those of you with mechanical watches, wind your watch at the same time every day. This isn’t just so you don’t forget either. These types of watches general run on tension. Providing the same amount of tension on a daily basis will keep you from over winding and wearing out the internal mechanism. Most serious watch winder do so in the morning.

Schedule regular time, about once every two years, with a watch maker. They will examine your watch and give her a tune up. This is very important because even if your watch is running perfectly fine, it still needs to be checked internally for rust, oiled and cleaned. Doing so will help ensure that you keep on getting a good time. Wow, that was my worst pun yet.

Zeeman Haus enjoys writing articles online on a variety of subjects. You can check out his latest website on Mens Diamond Watches which provides reviews on top Brands Like Bulova, Akribos, Invicta, Citizen & more.

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