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Posts Tagged ‘designer brands’

Oakley sunglasses are worn by sports professionals and enthusiasts all around the world. Regardless of the sport Oakley have a strong influence in the sportswear world and have a number of sponsorship deals with elite athletes. Oakley is relatively a young company but in their short history they have managed to surpass Ray Ban sunglasses and were eventually sold to Luxottica, the same company that owned Ray Ban.

Oakley has always produced a range of products that combine sporting style with practicality. Many sporting professionals wear the brand’s products for this reason alone. The first product the brand ever made featured a patented material that produced a high quality build when compared to the competitors at the time. Oakley now has well over 600 patents for design and materials.

Oakley was able to expand quickly thanks to the innovation of the founder who created products that were always different from what was currently available. By designing a unique product and sometimes creating a new market the company were able to grow sales very quickly and overtake their competitors who were previously the world’s best selling sunglasses manufacturer.

The brand has also raised awareness of its products quickly thanks to a number of lucrative sponsorship deals for both elite athletes and sporting events. The company’s ability to sign up popular athletes has allowed the company to expand into a number of different sports outside of their motocross beginnings. Their most notable sponsorship deal is a lifetime contract with Lance Armstrong.

Oakley has been able to build a company that started in the extreme sports market but now encompasses most sports imaginable. From the humble beginnings in the founder’s garage the company has grown exponentially into many other markets, growing their product offering a customer base, eventually resulting in the owner selling the company for over two billion dollars to their largest competitor.

Find out more about Oakley Sunglasses and one of their biggest competitors: Oliver Peoples Sunglasses.

In 1995, while living in Pacoima, California, Gela Nash and Pamela Skaist-Levy began to start their own fashion label. Their company was originally called Travis Jeans and was started to sell maternity pants. However in 1996 the founders decided to change the name to Juicy Couture and began designing a girly range of clothing that would be equal to major labels but available and affordable to the general public.

Their first affordable line was also labelled “Juicy Couture” and included mostly casual and athletic wear. One particular product in the range did particularly well and helped the company to achieve success very quickly when released. The brand did not have access to a lot of money in the early years and so progress was slow before they released the velour track suit.

In 1996 after the company had become established the founders wanted to grow the brand as quickly as possible and so to achieve public exposure they began sending their finished products to celebrities. The pair sent a velour track suit with “Madge” embroidered on to Madonna and the celebrity credited the brand by wearing their product and creating a trend. The company grew significantly due to the popularity of the track suit.

Before the 2000s the brand’s clothing was only available in a few stores but since an aggressive expansion plan started the brand was able to open a number of flagship stores and become widely available through other retailers. The velour track suit gained popularity again during this time and the company was able to gain worldwide popularity because the clothing was widely available.

Today the brand’s products are mostly aimed at the high end fashion market and most of their range starts at above $100. The company has also begun to expand into cosmetics, jewellery, handbags and even children’s clothing. The brand also created a plus-size line which was available exclusively to Nordstrom when launched but has since been made widely available and is named “Extra Juicy”.

Find out more about Juicy Couture Watches or their competitors Ice Watches.