Posts Tagged ‘astronomy’
Promoting To The Masses
If you were to create a self-cleaning textile, the world may want to beat a path to your door to buy some from you, but first of all they will have to know that the fabric exists, that it is available for purchase, and they have to be aware of where your door is. This means advertising.
There are two classifications of advertising: institutional and product. Institutional advertising markets the name of your company in general and product advertising promotes a product or range of products or services. The sort of publicity that a company needs, depends on the products or services that it allows.
Moreover, some kinds of advertising lend themselves better to institutional advertising rather than product advertising. For example, a shop sign, a sign-written van or a promotional calendar are better suited to institutional advertising, while a newspaper or magazine advert would be better for advertising the latest special offer.
There are few facts and figures available that reveal the astonishing growth of the mass consumption society as well as those dealing with the expansion of the advertising industry. For instance, prior to the Second World War, US average annual expenditure on advertising per year had been about $2 billion for decades.
In 1950, as the post-war economy began to recover , American businesses spent $5.7 billion to advertise its goods and services. By 1960, that amount had doubled to $12 billion. By 1970, American business was spending $20.
Between 1970 and 1990, as the children Baby Boomers became adults and started earning and spending, advertising expenditure went through the roof, so that by 1986, it had reached $100 billion.
That phenomenal rate of growth could not be sustained, but by 1999, total expenditure on all kinds of advertising exceeded $215 billion . The latest available figures are for 2007 and they stand at $280 billion.
In 1999, nearly 60% of all advertising dollars were spent on adverts in newspapers, magazines, on the radio and on TV. By 2007, that figure had fallen to about 54% as the Internet started to have an effect on advertising trends. These trends are expected to continue as every firm is expected to have its own website these days.
The nation’s largest advertisers are the manufacturers of cars, food, soft drinks, tobacco and beer and they filter most of their expenditure through about 13,000 advertising agencies., who normally create the ads and acquire the space or air time from the media too.
These agencies have been transformed over the last decade by mergers. The most successful advertising agencies these days are huge international concerns. WPP, the largest advertising agency in the world, billed $37 billion in 2008 and had this to say about itself:
“Our total revenue in 2008 surpassed that of all our competitors, regaining the No.1 worldwide position for the third time”.
Owen Jones, the author of this piece, writes on many subjects, but is currently involved with researching promotional wall calendars. If you have an interest in calendars, organizers or promotional calendars, please go over to our website now at Promotional Desk Calendars
Astronomy For Beginners
Although astronomy is the oldest science, it continues to be at the forefront of not only scientific thought, but that of the public at large too. Who has not looked up at the galaxy while walking home late at night and wondered? Having said that though, the ancient people of certainly the northern hemisphere, but probably both, knew the movements of the stars and planets better than most of us do nowadays.
They knew even then, thousands of years ago, that the majority of stars seem to rise in the Eastern skies at night and travel on circular paths. They also noticed that some ’stars’ were ‘wanderers’ (we call them planets) and that sometimes they travelled ‘against the flow’.
They also named clusters of stars that we now call constellations or even galaxies and knew that those visible in the winter were not the same as those visible in the summer.and that others were visible all year round. The average common man of 5,000 – 10,000 years ago almost certainly knew more about the movement of the celestial bodies than the average common man of today does. (I mean men and women here, naturally).
They learned how to calculate or at least locate the extremities of the sunrise and went to extraordinary lengths to mark those positions with huge stone structures, such as Stonehenge in the United Kingdom, probably to facilitate the location of certain positions of the sun or other planets or stars, which may have been important to their religious beliefs or crop cycles.
In 1609, Galileo invented the first artificial device for studying the stars and planets. It was the first astronomical telescope and through it he was able to see things millions of miles away that no person had ever seen before. Because of the conclusions he came to from his observations, he had trouble with the Roman Catholic Church and was often in serious danger for his life, so radical were his discoveries.
But mankind was not to be intimidated, and since then we have gone on to construct ever bigger and ever better astronomical telescopes with which we can even detect radio waves, microwaves, X-rays, infrared waves and gamma waves from outer space. Forty years ago, we even travelled to our Moon. and we have sent rockets to eight of the nine planets in our Solar System, as well as to several comets and asteroids.
Where will we go next? That decision was always up to the government of the United States and the old Soviet Union, but now there are other contestants in the field. What will China or India want to explore with their possibly slightly different outlook on life? Or will it be just a question of financial benefit?
The world may be in a state of flux and power may be moving from its traditional seats, but it has not lessened interest in questions that scientists think can only be answered in space. These are exciting times in the science of astronomy, but then man has always found astronomy exciting.
Interested in astronomy, then why not visit our website at: http://astronomy.the-real-way.com
Holy Days In Christianity
Christmas – is the celebration of Jesus’ birthday. Although the precise date of his birth is unknown, December 25th was probably selected because it coincided with a pagan mid-winter festival. The ‘Twelve Days Of Christmas” mark the days between Christmas and Epiphany (January 6th), which was the day of the wise men’s visit.
Easter – is the most important day in the Christian calendar, because it celebrates Christ’s Resurrection, which gave / gives Christians the hope of salvation and eternal life. Easter always falls on the first Sunday after the first full moon after the vernal (Spring) equinox, which is on 21st March.
Shrove Tuesday – (Mardi Gras or Fat Tuesday) was initially a day of penance, but is now marked by merrymaking. It is the day before the commencement of Lent.
Ash Wednesday – is derived from the marking of a cross on the forehead of believers with the ashes from the burnt palms used on Palm Sunday.
Lent – 40 days of atonement and fasting
Palm Sunday – the Sunday before Easter, celebrates the arrival of Jesus at Jerusalem, where palms were laid on the road before him.
Maundy (Holy) Thursday – the day of the Last supper.
Good Friday – is the day of Christ’s crucifixion.
Holy Saturday – is the day before the Resurrection.
The Annunciation – March 25th is celebrated by Catholics as the day that Archangel Gabriel told Mary about her impending pregnancy.
Trinity Sunday – is celebrated by some denominations in honour of The Father, The Son and The Holy Spirit. It was declared part of the holy calendar in 1334 by Pope John XII.
Corpus Christi – Catholics remembers the presence of the body of Christ on the Thursday after Trinity Sunday.
All Saints Day – this mainly Catholic remembrance is on November 1 and honours all Christian saints.
Advent – a religious season that begins on the Sunday nearest to November 30 and lasts until Christmas Day. It celebrates the birth of Jesus and anticipates his Second Coming. It was once a period of fasting, but now no longer.
Holy Days Of Obligation – are feast days in the Catholic calendar marked by attendance at mass and the avoidance of unnecessary work. There are six in the USA: Solemnity of Mary – January 1: Christ’s circumcision, ie his first shedding of blood Ascension – 40 days after Easter Assumption – August 15: Mary is accepted into Heaven All Saints’ Day – November 1 Mary’s Immaculate Conception – December 8 Christmas Day – December 25.
Owen Jones, the author of this article, writes on many subjects, but is currently involved with Franklin Covey planner refillss If you have an interest in calendars, organizers or promotional calendars, please go over to our website now at Promotional Desk Calendars
Ever Thought About Astronomy
Astronomy and space is all about lust for learning. Did you also know that astronomy is also one of the oldest subject’s of study for man kind? In fact, astronomy is one of the earliest sciences that humanity has ever pursued. The study of our solar system and all the other stars is not a new science, but it is a science non the less. This is a science for everyone. Strangely, though everyone you talk to can tell you there zodiac sign, but they know very little about astronomy.
Astronomy has become a huge night time hobby. It is also something where international boarders blur.. Astronomy is more of an exact science than any other science that people study. While the study of astronomy is an observational science, it still requires the observer to record precise locations and calculations of the stars, particularly of positions of celestial objects. The study of the sky’s is truly bigger than anything else.
The use of physics and astrophysics is extremely important when researching the stars. So is there a difference between astronomy and astrophysics? The study of astrophysics is more the study of how the stars and universe formed to begin with. Astronomy is more a matter of making observations.
The telescope is undoubtedly a very important investigative tool in astronomy. The first person to use the telescope to study and chart the stars was Galileo. Purchasing a telescope is something that most people who get interested in astronomy need to do.
Now when you are ready to purchase your first telescope, make sure to research the different types and styles of telescope’s to choose the best one for your needs. Buying a telescope is almost the same as buying a car or clothing, no two people are looking for the same thing due to the fact that all people have different tastes. While you will want to get the best telescope you can find you must understand that they can cost anywhere from a hundred to a few thousand dollars so make an affordable choice for your needs.
Telescope parts and accessories can be a very useful addition to your astronomy experience. If you’re just starting out, look for a quality, affordable telescope for beginning astronomy students and casual observers.
You may want to search in your family and friends garage’s and attic’s, many people have a telescope packed away somewhere. Of course if you want the best telescope with all the latest features and technology, your not going to find them packed away anywhere, you will need to buy a new telescope. Once you get your new telescope you will find that you will use it often, as most people use there telescopes quite often for star parties or just for gazing at the stars.
Your friends and family will also be very curious. Astronomy is our tool for unlocking the knowledge of the heavens. As mentioned above, it may be a science, but it also is an outdoor nature hobby. And while it is a science, you don’t need to think about what other people think of you, because everyone thinks that it is really cool. And if you are looking for a way to spend more time with your family, astronomy could be exactly what you are looking for, due to everyone’s curious nature.
Do you read your horoscope? Did you know that your horoscope is created by the stars.
If you would like to get your free daily horoscope, even for sagittarius, use one of these hyperlinks.
Fun Facts about Astronomy
Astronomy is an interesting science to many people because it is filled with many astronomy fun facts. Everything from the size and temperature of our own star, the Sun, to the make-up of distant planets has been established. All of this information can be retold to entertain and enlighten people.
The Sun is a great source of astronomy fun facts. Our own star that provides us with all our heat and light is between 91 and 94.5 million miles from Earth. It’s not that nobody knows the distance for certain. It’s that the Earth orbits the Sun in an elliptical, uneven, orbit, so the distance varies depending on where the Earth lies in that orbit.
The Sun is only an average size star, yet it’s size is another terrific source of astronomy fun facts. As normal as it is, it accounts for about 98% of all the matter in our solar system. Even with the huge planet of Jupiter on our side, we’re still a tiny 2% of non Sun stuff.
It would take the diameter of about 100 Earths to measure across this average Sun. The solar winds produced by the Sun extends to about 50 times the distance from the Earth to the Sun. In other words, those solar winds reach out about 50 AU’s, with an AU being the distance from the Earth to the sun. That’s quite amazing, isn’t it?.
What about astronomy fun facts that don’t have anything to do with the Sun then? How about the Moon? It’s the only non-Earth object that man has walked upon until now. And one man actually travelled to the Moon but never left it. Dr. Eugene Shoemaker really liked the Moon but was rejected as an astronaut. After his death, he was cremated and his ashes were scattered over the Moon by the Lunar Prospector spacecraft in 1999.
There are many more astronomy fun facts about the Moon. It’s the site of what might become the oldest footprint known to man. Neil Armstrong’s giant leap for mankind left a footprint or shoe print in the Moon’s dust that will likely still be visible in 10 million years time.
Many people, in fact about 13% of those asked in 1988, still believed the Moon to be made of cheese. And finally, the suits worn by the Moon-walking astronauts weighed 180 pounds on Earth but only 30 pounds on the Moon, because of the Moon’s reduced gravity. Talk about losing weight, eh?
Astronomy fun facts aren’t limited to our close astronomical neighbours. Looking at stars is like looking into the past. Some of the stars we see today in the night sky are so far away that their light takes a million years to get to Earth. Some of the stars you see may really be images of stars a million years old that aren’t even there in the present. There are over 1 x 10 ^22 stars in the universe. That’s a 1 followed by 22 zeros. The number is really quite staggering.
There are millions of astronomy fun facts and we could relate them forever. But this article can not. So, please, walk out there and learn about astronomy for yourself.
If you are interested in astronomy, then please visit our website at: Astronomy Today